The holiday season is not just a time for celebrations, but also a colossal opportunity for businesses to thrive. From October to December, the global market experiences an unprecedented surge in revenue. To ensure your business doesn’t miss out on this festive windfall, it’s crucial to connect with consumers, both new and loyal. And what better way to do this than through a meticulously crafted video marketing plan?
At Lenz, an award-winning Black-Owned Production Team in Ottawa, we recognize the pivotal role video content plays in modern marketing. Our recent short film, “More than Hair,” even earned a coveted spot in CBC’s esteemed Canada-wide Shortfilm Face off Competition. Now, we’re here to extend our expertise to your next videography project.
Why Choose Holiday Video Marketing?
The numbers speak for themselves. According to the National Retail Federation, holiday sales have been steadily growing, with forecasts for 2021 retail sales exceeding a staggering $4.44 trillion. Even in the face of economic fluctuations, last year’s holiday sales surpassed expectations, primarily due to substantial gains in eCommerce. This trend is expected to continue, making it imperative for businesses to harness the potential of video marketing.
The Impact of Video Marketing
- Landing pages with videos witness up to an 80% increase in conversion rates, directly translating to sales.
- An impressive 74% of users make a purchase after viewing an explainer video.
- Mobile video consumers share content with their network at a rate of 92%, providing an excellent opportunity for brand exposure.
- With 51% of all videos being viewed on mobile devices, it’s evident that mobile users have a penchant for videos.
- Uploading your video on YouTube not only enhances SEO but also increases the likelihood of landing on Google’s first page by 53%.
Planning Your Holiday Marketing Campaign
Timing is everything. To stay ahead of the curve, start planning your holiday video marketing campaign during the summer. As per a Deloitte holiday retail survey, 61% of consumers kick-started their holiday shopping before Thanksgiving in 2020. This trend is set to persist, emphasizing the need for early preparation.
Unveiling Holiday Video Ideas and Templates
Wondering how to kickstart your video marketing journey? We’ve got you covered with a range of holiday video templates designed for every occasion, from Black Friday to New Year’s and everything in between.
- Black Friday: Don’t miss out on the busiest in-store traffic day. Create stellar Black Friday promos to seize a piece of the pie.
- Holiday Sales Promotion: Showcase the best deals of the season across all platforms, from landing pages to emails and social media.
- Gift Giving Guide: Highlight why your business is the go-to destination for all holiday gifts, catering to both loyal and new customers.
- Showcase Charitable Efforts: Share the spirit of giving by spotlighting your brand’s contributions to those in need, spreading goodwill.
- Last-Minute Gift Ideas: Cater to the procrastinators with a compelling template, assuring them that you’ve got their last-minute gifting needs covered.
Maximizing the Impact of Your Holiday Marketing Videos
Now that your holiday videos are ready, it’s time to put them to work.
- Social Media: Leverage the power of social media platforms to connect with your audience and share enticing holiday offers.
- Email: Incorporate video in your emails to significantly boost engagement, conversions, and referrals.
- Website: Elevate your website’s visibility by featuring a video on your landing page, increasing the likelihood of ranking on Google’s first page.
- YouTube: As the video giant, YouTube is a non-negotiable platform for showcasing your holiday videos. Optimize your content for maximum visibility.
Crafting Your Holiday Marketing Video
Getting started with your holiday video is a breeze with our Holiday Video Marketing tool. Here are some tips to guide you:
- Be Original: While stock footage is convenient, original content adds a unique touch to your video.
- Capture Holiday Essence: Incorporate holiday-themed elements to infuse the festive spirit into your ads.
- Focus on High Resolution: Hi-res videos enable you to extract high-quality stills for broader use.
- Establish a Coherent Theme: Utilize props like wrapped gifts, snow, Christmas trees, and vibrant lights to create a cohesive holiday ambiance.
- Post-Production Brilliance: Add holiday music, effects, and other enhancements to drive home the festive theme.
Armed with these insights and resources, you’re poised to create a compelling holiday marketing campaign that not only boosts sales but also strengthens your brand presence this festive season. Embrace the power of video marketing with Lenz, and let’s make this holiday season one for the record books!